Please note that this documentation is for the most recent version of this extension. It may not be relevant for older versions. Related documentation can be found in the documentation directory of the extension.
Can I use the TYPO3 Shop as a jeweler and automatically import my jewelry — e.g., from the Opal ERP system?
What is the Opal ERP integration?
Opal is a popular enterprise resource planning (ERP) system in the jewelry industry. It manages master data (articles, variants, stones, alloys), stock levels, pricing, photos, and sales data. An integration with the TYPO3 Shop means: your Opal data becomes the single source of truth, while the shop automatically receives clean, up‑to‑date products — including attributes, images, and availability. No double maintenance, no manual CSV uploads, no risky copy‑paste.
Attention:
This functionality requires the TYPO3 extension EXT:shop_import to be installed and properly configured.
Why this matters for marketing and sales
- Faster time‑to‑market for new collections and seasonal promotions
- Consistent data quality across channels (website, marketplaces, POS)
- Better SEO thanks to complete, fresh product data (titles, attributes, structured content)
- Less effort for editors — more focus on campaigns, ads and content that converts
Can I connect Opal with the TYPO3 Shop?
Yes, absolutely — it’s straightforward for an integrator. We provide a proven connector concept that maps Opal entities to TYPO3 Shop products and variants. Based on your Opal data model, the integrator configures field mappings and synchronization rules. The result: a robust, maintainable pipeline from Opal into the shop.
Typical mapping examples:
- Article → Product (incl. collections, categories, tags)
- Variant (size, material, stone) → Product variant options
- Media from Opal → Product images, galleries, downloads
- Price lists and discounts → Customer group pricing
- Stock → Availability badges and delivery time hints
How does the automatic jewelry import work?
Completely automated in the background — no user action required. A scheduler task pulls changes from Opal in defined intervals (e.g., every 5 or 15 minutes). Only deltas are processed for speed and reliability. The importer validates, transforms and writes data into the TYPO3 Shop domain model. Errors are logged transparently and can trigger notifications.
What are the benefits for jewelers with the Opal–TYPO3 Shop integration?
- Work only in Opal — the daily doing stays where it belongs
- Always current assortments online: new items appear automatically
- Consistent presentation of attributes (e.g., 585 gold, diamond carat)
- Fewer errors, faster maintenance, less training for staff
- Space for marketing: landing pages, campaigns, newsletters, social ads
- Stronger reach and conversions thanks to fresh, rich product detail pages
Additional marketing wins:
- Structured product data supports SEO snippets and Google Ads feeds
- Stable product URLs and redirects protect rankings during updates
- Content elements in TYPO3 let you create inspiring brand stories around products
Is the solution individually adaptable?
Yes — completely. The connector and import pipeline are extensible on request:
- Custom attribute mappings and value normalizers
- Specific pricing logic (e.g., customer groups, promotions, margins)
- Media handling (multiple image sets, watermarks, CDN delivery)
- Category trees from Opal or custom taxonomy in TYPO3
- Multilingual product data and localized content
- Optional enrichment with editorial texts, lookbooks, and videos
Final step: get in touch — no obligation, let’s schedule a call
We’ll clarify your goals, data structure in Opal, and timeline. You’ll get a concrete plan, effort estimate, and a migration strategy if needed.
We’re happy to coordinate directly with your agency or in‑house marketing team.
Conclusion: TYPO3 Shop and Opal — the perfect match for jewelers
With the Opal–TYPO3 Shop integration you eliminate duplicate work, keep product data pristine, and free up resources for marketing that drives reach, loyalty, and conversions. Fully automated. Reliable. Made for growth.
TYPO3 Shop
This extension is an extensive shop for TYPO3 for realizing Webshops, Online-Shops or Payment-Subscriptions (comparable with tt_products, Quick-Shop or Aimeos).